Time is running out for UK consumers to secure a major bargain on one of Amazon's most popular gadgets. The online retail giant has slashed the price of its Fire TV Stick 4K Plus in a limited-time promotion, offering significant savings for those looking to upgrade their home entertainment setup.
A Deal That Won't Last
The promotional offer, which sees the device's price drop from £59.99 to just £24.99, represents a substantial saving of 58%. However, shoppers must act quickly, as the deal is scheduled to end on 31st December. This makes it a prime last-minute opportunity for a post-Christmas tech upgrade.
This particular model is a number one bestseller in Amazon's own devices and accessories category. Its popularity is underscored by an impressive average customer rating of 4.7 out of five stars, based on nearly 28,100 reviews.
Features and Capabilities
The Fire TV Stick 4K Plus is the latest iteration of Amazon's streaming range. It allows users to access a vast library of content in vibrant 4K Ultra HD from all major subscription services, including Netflix, Prime Video, and Disney+. It's important to note that separate subscription fees apply for these platforms.
For those looking to avoid extra costs, the device also provides access to thousands of free films and TV episodes through ad-supported apps like Pluto TV and Twitch. A notable feature for gamers is the device's support for the Xbox app, enabling game streaming without the need for a physical console.
As an Amazon product, seamless Alexa integration is a key selling point. Users can operate the device with hands-free voice commands, making it simple to search for content, control playback, or manage other smart home devices connected to the ecosystem.
Customer Verdict and Considerations
Customer feedback for the Fire TV Stick 4K Plus has been overwhelmingly positive. One enthusiastic reviewer stated it "works a thousand times better than a smart TV" and was "worth every penny." Another praised its portability, noting they take it to hotels and Airbnbs for easy streaming on the go.
Some practical points were raised by users. A few noted that the supplied power cable can be slightly short, potentially requiring an extension lead depending on your TV setup. Another minor critique mentioned in 2025 reviews is the continued use of a micro-USB port for power, rather than the newer USB-C standard.
For shoppers interested in alternatives, the article mentions the Apple TV 2022 (64GB) from Argos at £149 and the Roku 4K Streaming Stick Plus from Currys for £39.99. Amazon also offers a trade-in scheme, providing 20% off a new Fire TV Stick when sending in an old model, with free returns available.
With the deadline looming, this deal presents a cost-effective way to convert any television into a powerful smart hub, offering extensive streaming options and voice-controlled convenience for under £25.
