New research from Shark reveals that 62% of adults in Britain believe it is important that their home reflects their personality. However, despite this desire for self-expression, 63% admit they still play it safe with their interior choices.
Brits Want Bolder Homes but Fear Costly Mistakes
Around half of respondents (51%) said they want to be more expressive with their interiors. Yet 32% are held back by worries that they will make expensive design mistakes they will later regret. The study highlights a tension between aspiration and caution in home decorating.
Household Products as Design Statements
There is an emerging trend for household products, such as vacuum cleaners, to serve as extensions of overall home design. This shift has been prompted by modern homes having less storage space than traditional properties, forcing people to keep tools on display. Seven in 10 now say the appearance of household products is an important consideration when making a purchase.
Interior Designer Insights
Maximalist interior designer and founder of Interior Curve, Siobhan Murphy, said: "Consumers are becoming much more intentional about the products they bring into their homes. It's no longer just furniture and décor that shape a space. Everyday items and appliances, including vacuum cleaners, are increasingly expected to complement the overall aesthetic while delivering exceptional performance."
Shark’s Response to Design-Conscious Consumers
Carolyn Anderson, VP marketing at SharkNinja, added: "Consumers increasingly expect household products to deliver exceptional performance without compromising on design. As our homes become more personal, multifunctional spaces, people want appliances that feel considered, complement their interiors and earn their place within the home."
This thinking inspired the new Shark PowerDetect Speed Luxe Collection, which combines intelligent cleaning technology with premium finishes in soft earth tones and muted neutrals, including walnut, sagewood, oatstone and harbour slate.
