A food critic has conducted a taste test comparing Greggs' freshly baked pizzas with the frozen versions available at Iceland, and the outcome has left many fans astonished.
The Experiment
Stuart Snowden, known online as Grumpy Northern Foodie, filmed the comparison from his kitchen in Runcorn, Merseyside. He purchased a fresh Greggs pizza for £2.60 and a two-pack of frozen Greggs pizzas from Iceland for £3.50. The frozen pizzas were cooked in an air fryer before both varieties were sampled side by side.
Key Findings
The 39-year-old former restaurant manager noted that the fresh pizza had a more solid base, while the air-fried version was considerably floppier. However, upon tasting the margherita pizzas, Stuart declared the frozen version was sweeter and much nicer, commenting that it was strange how the cooking method could make such a difference.
He then tested the pepperoni pizzas and reached a similar conclusion, insisting the topping's flavour was far more pronounced on the frozen Iceland version. Stuart admitted he was surprised by the results and encouraged Greggs enthusiasts to try the more affordable frozen alternative.
Public Reaction
Since being uploaded on April 16, the video has amassed over 380,000 views, with many viewers weighing in. One commented, Off to Iceland for me then! Another said, I really like the frozen ones and they are so quick to cook. A third added, I just tried them and I totally agree. Good shout.
Some viewers suggested that cooking the frozen pizza in an oven rather than an air fryer could yield even better results. A YouTube user wrote, Do it in the oven next time, while another recommended baking them for 20 minutes at 200 degrees.
Broader Context
This taste test follows a similar comparison by Express.co.uk, which pitted Weetabix against supermarket own-label alternatives from Tesco, Aldi, Sainsbury's, Morrisons, Lidl, Asda, Waitrose, and M&S. In that trial, Sainsbury's own-brand version emerged as the standout performer, praised for its flavour and value at just £1.80. At the bottom of the rankings was Morrisons' version, which left a dreadful, cardboard-like taste.
