Luxury men's grooming brand Cremo is celebrating the World Cup by offering 25% off across its range with the code WORLDCUP25, valid until 22 July. The discount applies to all products except haircare, and orders over £30 receive free shipping.
Brand Background and Market Trends
According to research from Mintel, while the men's grooming product market remains dominated by functional personal care items, there has been a notable increase in skincare launches (15%) and hair treatments for men (12%), indicating growing interest in the sector. Cremo, already a cult favourite in the US, has recently launched in the UK with a range of body washes, fragrances, and shaving essentials.
The brand positions itself as offering "unpretentious luxury" – premium formulas and sleek design without an extortionate price tag. Its products are designed for style-conscious men who want fuss-free, feel-good luxury that smells great and fits easily into a daily routine.
Key Products and Scents
Eau de Toilettes
Cremo's bestselling eau de toilettes are crafted by a team of world-class scent experts using fine ingredients. The latest addition, Italian bergamot, is a bright, fresh fragrance inspired by the Italian Riviera. It opens with crisp Italian bergamot, features a soft neroli blossom heart, and finishes on a clean base of fresh vetiver.
For a longer-lasting citrus finish, the brand recommends layering the Italian bergamot body wash with the eau de toilette. A gift set combining both is also available. Another popular scent is spice and black vanilla, which blends cardamom, tobacco, and black vanilla for a sweet, woody, and boldly masculine aroma. This scent is also available as a 100ml eau de toilette, body wash, and gift set.
Body Washes
The palo santo reserve collection body wash blends cardamom and papyrus for an earthy cleanse, leaving skin hydrated all day. It costs £11.60.
Shaving Products
Cremo's tortoise shell razor is designed to professional standards, reducing irritation and razor burn while delivering a close, comfortable shave. The original shave cream, which made Cremo a staple, uses a super-smooth formula that allows blades to glide effortlessly, protecting against irritation, razor burn, and nicks. Its fresh citrus scent leaves the face feeling refreshed. Priced at £10.95, the shave cream is described as a cult classic.
Pricing and Availability
The spice and black vanilla eau de toilette is available for £30.95. The Italian bergamot gift set offers both the eau de toilette and body wash. All products are available at Cremo's website, with the 25% discount applied using code WORLDCUP25 until 22 July.
