The London Marathon is set to introduce a groundbreaking two-day format in 2027, potentially allowing up to 100,000 participants to take to the streets of the capital across Saturday 24 and Sunday 25 April. This innovative proposal comes in response to a record 1.3 million ballot entries for the 2027 race, underscoring the immense demand for places. London Marathon Events (LME) is seeking approval for this format, which CEO Hugh Brasher describes as a "one-off" event. London Mayor Sadiq Khan has expressed support, as discussions with key stakeholders continue.
Why a Two-Day Marathon?
The London Marathon has grown exponentially since its inception in 1981, with a record 59,830 finishers in the most recent edition. The surge in interest, particularly from Generation Z and women aged 18 to 29, has prompted organisers to explore new ways to meet demand. Brasher argues that the event can serve as a counterbalance to global challenges such as the climate crisis, geopolitical tensions, and the rise of artificial intelligence, offering a platform for joy and unity.
How Would It Work?
The two-day format would feature mass starts on both Saturday and Sunday, using the traditional route from Greenwich to Westminster. The ballot for the 2027 event has already closed, with 1.3 million applicants automatically entered for both days. Successful entrants will be assigned to either Saturday or Sunday, but not both. Additional charity and good-for-age places will be available on both days, with organisers aiming for a balanced distribution of approximately 50,000 runners per day. Elite men's and women's races would take place on separate days.
Benefits and Concerns
Brasher highlights the potential benefits: over £130 million in fundraising for charities, a £400 million boost to the economy according to Sheffield Hallam University research, and significant societal advantages. Running has seen a post-pandemic resurgence, offering physical and mental health benefits and fostering community through running clubs. However, concerns remain about the impact on local residents and businesses, with an additional day of street closures potentially straining relationships. The atmosphere, a hallmark of the London Marathon, could also be diluted if crowds are spread across two days.
Andrew Smith, former race director of the London Marathon and CEO of Manchester Marathon organisers, warns of the risk of "diluting the magic" and losing the love that the event has built over 45 years. He also worries that smaller events in the north of England could be overshadowed.
A One-Off Event?
Brasher insists that the two-day format is a one-off, not a permanent expansion. He uses a pizza analogy: "You can have a seven-inch pizza and people argue about how big their slice is. What I actually prefer to do is say, 'let's make a 12-inch pizza', and then we can all eat to our hearts' content." However, he emphasises that if successful, they would resist the temptation to repeat the format. The next few weeks will involve consultations with emergency services, Transport for London, and affected boroughs. Brasher remains hopeful of an announcement soon.
