Nike has announced a further 1,400 job cuts, marking its second major round of layoffs this year. The majority of these redundancies will impact Nike's technology team, with workers affected across North America, Europe, and Asia. The sportswear giant stated the cuts are part of its 'Win Now' action plan, aimed at simplifying operations and improving responsiveness.
Revenue decline and previous layoffs
This move follows a significant 10 per cent drop in Nike's revenue for its 2025 fiscal year compared to the previous year. Earlier in January, Nike had already laid off nearly 800 employees at its distribution centres in Tennessee and Mississippi.
Impact on employees and global operations
The latest redundancies are expected to affect employees in multiple regions, reflecting the company's ongoing restructuring efforts. Nike has not specified the exact number of jobs cut in each location, but the technology team appears to be the hardest hit.
Nike's 'Win Now' plan is designed to streamline operations and make the company more agile in a challenging retail environment. The company has been under pressure to cut costs and boost efficiency as it faces stiff competition from rivals like Adidas and emerging brands.
