Meta's Q4 Earnings Surpass Forecasts as Advertising Revenue Soars
Meta Q4 Earnings Beat Expectations, Shares Rise

Meta Platforms Inc. has delivered a robust set of fourth-quarter financial results, comfortably surpassing analyst expectations and triggering a positive after-hours trading response. The social media giant's performance was primarily fuelled by a resilient advertising market, underscoring its continued dominance in the digital ad space.

Financial Performance Exceeds Predictions

The company reported earnings of $22.77 billion, equating to $8.88 per share, for the quarter spanning October to December. This represents a significant 9% increase compared to the $20.84 billion, or $8.02 per share, recorded in the same period the previous year. Perhaps more impressively, Meta's revenue witnessed a substantial jump, growing by 24% to $59.89 billion from $48.39 billion a year earlier.

Analyst Expectations Surpassed

These figures notably outperformed the consensus forecasts from Wall Street. According to data from FactSet, analysts had, on average, anticipated earnings of approximately $8.21 per share on revenue of around $58.5 billion. The stronger-than-anticipated results provided an immediate boost to investor sentiment.

Wide Pickt banner — collaborative shopping lists app for Telegram, phone mockup with grocery list

Rising Costs Present a Challenge

However, the financial update was not without its concerns. Meta's expenses continued their upward trajectory, increasing by a substantial 40% to $35.15 billion for the quarter. This surge aligns with prior warnings from the company's leadership about significantly higher costs throughout the current fiscal year.

Forward-Looking Guidance

Looking ahead, Meta has issued guidance that suggests continued revenue strength. For the current quarter, the company is forecasting revenue in the range of $53.5 billion to $56.5 billion, which again sits above the analyst forecast of $51.4 billion. For the full year of 2026, the expense outlook remains elevated, with projections between $162 billion and $169 billion.

The company attributes these rising costs to significant investments in:

  • Technical infrastructure and data centres
  • Employee compensation and benefits
  • Ambitious research and development projects

Workforce Growth and Market Reaction

Meta's headcount also expanded, with the company reporting 78,865 employees at the year's end, marking a 6% increase from the previous year. The market's initial reaction to the mixed news was positive, with shares of the Menlo Park, California-based firm rising by $27.28, or 4.1%, to reach $696.01 in after-hours trading following the announcement.

This financial report paints a picture of a company experiencing strong top-line growth driven by its core advertising business, yet simultaneously grappling with the substantial costs required to fund its future ambitions in areas like artificial intelligence and the metaverse.

Pickt after-article banner — collaborative shopping lists app with family illustration