Fashion enthusiasts are rushing to purchase Kmart's latest winter essential. The budget retailer has introduced a chic checked coat that bears a striking resemblance to a designer piece worn by supermodel and style icon Kaia Gerber.
Affordable Style Frenzy
The new Longline Check Coat, priced at just $59, has already ignited a frenzy online. Customers are hurrying both in-store and online to secure this affordable outerwear before it inevitably sells out. Featuring a classic checked print, an oversized relaxed fit, and a removable waist tie, the coat taps directly into one of the season's biggest trends: checked outerwear.
Considering that similar designer versions can cost hundreds of dollars, shoppers are hailing Kmart's latest release as one of the chain's best fashion dupes yet.
Shopper Reactions
'Need that coat!' one excited customer wrote beneath Kmart's social media post. 'Oh, it's so thick and cosy, I need this right now,' another added. 'This is such an incredible dupe for Kaia's designer jacket,' a third said. Others were equally impressed by the surprisingly luxurious feel of the budget buy. 'The fabric looks and feels such high quality, I grabbed one for me and my sister,' one shopper revealed. 'I still can't find it in stores in WA yet,' an eager fan wrote.
Design Details
The coat comes complete with a lapel neckline, long sleeves, two welt pockets, and a longline silhouette finished with a back vent—all details typically found in far more expensive designer outerwear. The timing couldn't be more perfect, with checked coats rapidly becoming one of the defining outerwear trends of the season.
From tartan and plaid to houndstooth and monochrome checks, insiders and celebrities alike have been embracing the timeless print in recent months. Stars including Sofia Richie Grainge and Taylor Swift have also been spotted stepping out in variations of the trend.
Stylist Insights
Unlike louder seasonal pieces that quickly date, checked outerwear has long remained a wardrobe staple thanks to its versatility and timeless appeal. Fashion stylist Lattitia Taylor said the pattern works almost like a neutral, allowing it to either become the statement centrepiece of an outfit or blend seamlessly into an everyday winter wardrobe depending on how it's styled.
'The revival of heritage-inspired tailoring and oversized silhouettes has also fuelled the return of classic checked coats, with luxury fashion houses and high street retailers alike heavily leaning into the trend this year,' she added.
Buzz and Urgency
Kmart shoppers are particularly thrilled they can tap into the expensive-looking aesthetic without the hefty designer price tag. The popular coat is already generating serious buzz across social media, with many predicting it will become one of Kmart's biggest winter fashion sell-outs. Given the retailer's history of cult fashion buys disappearing almost instantly, shoppers may want to move quickly before this cosy designer-inspired coat vanishes from shelves for good.
