Supermarket chain Morrisons has unveiled an enticing new promotion designed to reward its loyal customers. For a limited period, shoppers using the Morrisons More Card can earn double points on their purchases at participating Morrisons Daily convenience stores across the United Kingdom.
Boost Your Rewards with Double Points
This special offer significantly enhances the standard rewards rate. Typically, More Card holders accrue five points per purchase. However, during this promotional window, that rate doubles to a generous ten points for every transaction made in-store. This provides a substantial opportunity for regular customers to accumulate rewards more rapidly, which can be redeemed for money off future shopping trips.
Promotion Details and Duration
The double points initiative commenced on Monday, January 26, 2026. It is scheduled to run for a full two weeks, concluding on Sunday, February 8, 2026. This creates a concise timeframe for shoppers to plan their visits and maximise their earnings. The promotion is valid nationwide, extending to stores located in the Channel Islands, ensuring widespread accessibility for Morrisons' customer base.
It is important for consumers to note that this offer is exclusive to Morrisons Daily convenience store formats. Purchases made at Motor Fuel Group sites, which Morrisons also operates, are explicitly excluded from this particular promotion. Shoppers are strongly advised to verify their local store's participation before heading out to ensure they can benefit from the increased rewards.
What's Included and Key Exclusions
The double points scheme applies to the vast majority of products available within the participating Morrisons Daily stores. Whether customers are grabbing a quick snack, stocking up on household essentials, or completing a larger weekly grocery shop, they stand to earn the enhanced points on eligible items.
However, as with many retail promotions, there is a specific list of exclusions. The following product and service categories will not qualify for the double points offer:
- Locally sourced products
- Fuel
- Cashback services
- Fireworks
- Lottery tickets
- Online games and instant win tickets
- Tobacco and tobacco-related products
- Prescription medicines and pharmacy services
- Infant milk or formula
- Gift vouchers and gift cards
- Mobile phone top-up cards and vouchers
- E-top-ups
- Bonus stamps, postage stamps, and digital saver stamps
- Photo processing services
- Car park tickets
- Online delivery charges
- Dry cleaning services
- Garden centre products
- Sales and reduced items
- Third-party concessions
- Cafe vending machine purchases
For the most current and detailed information, including a definitive check on whether a specific local Morrisons Daily store is part of the promotion, customers are directed to consult the official Morrisons website. This two-week campaign represents a strategic move by the retailer to drive footfall and enhance customer engagement through its loyalty programme during this period.
