Amazon Prime Day has officially launched, and among thousands of beauty discounts, Grace and Stella's under-eye patches stand out at just 39p per pair. These celebrity-loved masks have gone viral on TikTok and are currently Amazon's number-one best-selling eye treatment masks, with over 47,000 reviews and a 4.3-star rating.
Prime Day Pricing and Options
From June 23 to June 26, shoppers can purchase a pack of 24 masks for £14.95, reduced from £19.95. A pack of 48, usually £26.95, is now £18.95, bringing the cost to approximately 39p per pair. The sale includes three versions: Energizing Gold Eye Masks to revitalise tired eyes and reduce dark circles and puffiness; pink Moisturizing Eye Masks focusing on hydration and smoothing fine lines; and blue Illuminating Eye Masks with niacinamide and hyaluronic acid for brighter under-eyes.
Personal Experience and Celebrity Approval
Beauty writer Bethan Shufflebotham, a firm fan, uses the pink Moisturizing Eye Masks most days. She notes: “I love to use an eye mask before going out to an event or to dinner, as I feel they make me look more awake and refreshed. I always find that my makeup applies smoother too, thanks to the hydration boost.” She recommends keeping them in the fridge for extra cooling during hot weather. While no mask completely erases dark circles, she observes that her under-eye area looks smoother, more hydrated, and less puffy after use. However, she cautions that the masks can slip slightly if moving around, making them better for relaxing in the bath or on the sofa.
Celebrity fans include Jessica Alba, who has worn the gold masks on Instagram, and Angela Scanlon, who sported a blue pair during Eurovision, according to the brand.
Shopper Reviews and Comparison
One beauty fan used them on a hen weekend and wrote: “Loved these. Such good value for money and a perfect gift for the Hen weekend and those tired eyes the following morning. They were universally enjoyed by all the girls and no one experienced any skin irritation.” Another added: “These have an instant cooling effect and are very moisturising. They are great for allergy relief.” A third reviewer said: “I have dark under eyes, it's genetic... I have tried so many eye patches from least to most expensive ones. I found these under eye patches (red) most effective so far, a very good hydration.”
Some users noted the sliding issue: “There has been a lot of hype about these all over social media... Do they reduce puffy eyes? Yes a bit. My issue with them is that they slide out of position.” In contrast, a five-star review stated: “These under-eye masks are a great pick-me-up! They feel cool and soothing on application, help reduce puffiness, and make dark circles look less noticeable.”
For comparison, Stacey Solomon’s Rehab brand offers five pairs for £16 (£3.20 per application), and GUVU Rose Gold Under Eye Masks cost £14 for five at Oliver Bonas. At 39p per pair during Prime Day, Grace and Stella masks are significantly cheaper than many premium options, offering an affordable luxury for skincare routines.
