British holidaymakers looking to secure an affordable summer break for 2026 now have a clear front-runner, with new research pinpointing the cheapest package holiday destination.
Sun and Savings on the Spanish Coast
In an analysis of thousands of deals, the consumer champion Which? has identified Spain's Costa Blanca as the most budget-friendly option for a summer holiday next year. The study compared 5,393 package holidays from major operators Jet2holidays and easyJet Holidays, focusing on week-long trips departing around 2 August 2026 for two people sharing.
The findings show that a seven-night package to the Costa Blanca, including flights and accommodation, averages £864 per person. This impressive price point makes it the only destination in the research to come in under £900 for a peak-season week.
Benidorm: The Budget Powerhouse
A significant driver of the region's affordability is its famous resort, Benidorm. Known for its golden beaches, vibrant nightlife, and towering skyline, Benidorm offers exceptional value. Which? found self-catering options here from as little as £535 per person for a week at the two-star Playamar apartments.
For those seeking an all-inclusive experience, the four-star Flamingo Beach Resort, complete with three outdoor pools, was available for £886 per person through EasyJet Holidays.
Beyond the Buzz: Costa Blanca's Quieter Charms
While Benidorm delivers unbeatable value, the Costa Blanca also caters to travellers seeking a more tranquil Spanish escape. The picturesque hilltop town of Altea, with its stunning Mediterranean vistas, offers a contrasting pace. Luxury is still accessible here, with room-only stays at the five-star SH Villa Gadea priced from £1,033 per person.
The Top Ten Budget Destinations for Summer 2026
The research by Which? revealed a strong showing for Spanish destinations, which claimed six of the top ten spots. Following the Costa Blanca, Italy's romantic Tuscany ranked second at £929 per person, while Morocco's beach-lined Agadir coast took third place at £946 per person.
The full list of the cheapest average package holiday prices for a seven-night summer stay is:
- Costa Blanca, Spain - £864
- Tuscany, Italy - £929
- Agadir coast, Morocco - £946
- Dalaman area, Turkey - £1,048
- Tenerife, Canary Islands - £1,073
- Fuerteventura, Canary Islands - £1,119
- Gran Canaria, Canary Islands - £1,121
- Costa Brava, Spain - £1,125
- Costa Dorada, Spain - £1,133
- Zante, Greece - £1,142
The analysis underscores that for UK travellers, Spain remains the dominant force for affordable summer sun, with the Canary Islands and other coastal regions consistently offering competitive package deals. With prices already on the radar for 2026, early planning looks set to be key for securing the best value.
