Jeremy Clarkson has relaxed the rules at his pub, The Farmer's Dog, due to overwhelming customer demand. The Clarkson's Farm star opened the establishment in Oxfordshire in 2024, vowing to serve only British produce, including several own-brand food and drink items.
Until recently, no wine was available at the pub nestled in the leafy Cotswolds. However, Clarkson, 66, has now introduced the pub's own British wine range, thanks to what the pub describes as "expert farming."
"There was a time when English wine was like a child's recorder playing; you wanted to like it, but it wasn't very good. Fortunately, that time has gone," the pub said in a new statement. "Thanks to warmer summers and expert farming, Britain grows excellent grapes and makes brilliant wine with them."
Announcing the arrival of Knollbury Fort wine, the statement concluded: "Our own range of English wines, created to champion British farming and prove that this country now produces genuinely world-class wine."
This is not the first time the former Top Gear host has performed a U-turn at the pub. In 2025, Clarkson, who is hosting Farm-Fest this bank holiday weekend to "celebrate all things farming," started offering ketchup at The Farmer's Dog, despite previously banning the sauce staple.
Condimaniac ketchup is made by a Chatham-based producer using tomato passata from the Isle of Wight, apple cider vinegar from Hampshire, Essex salt, and sugar and onions sourced from Britain.
"Making a 100 per cent British ketchup after Jeremy Clarkson alerted us to the fact there wasn't one was very hard," the company's boss Kier Kemp said in an Instagram video announcing the ketchup's creation. "It turned out to be really hard," he added, noting that Clarkson's Diddly Squat team requested the sauce "as soon as possible."
The introduction of ketchup at the pub was a big deal for Clarkson, who had previously put up a sign telling customers not to ask for the sauce, which has been a staple on chips in the UK for decades.
Speaking about the products on offer when the pub first opened, the Who Wants To Be A Millionaire? host said: "The menu changes – it's whatever we've got. There's no Coca-Cola, no coffee. Other pubs do coffee. We do British food. Everything that you consume in here – every single thing – even the black pepper and the sugar, is grown by British farmers."
The Farmer's Dog pub is located on sprawling grounds next to Diddly Squat Farm. The Mirror recently visited the accompanying shop in the Cotswolds, which sells everything from fresh produce, spirits, snacks, books, clothing, aftershave, and the iconic 'This smells like my b*****s' candle.
