P&O Cruises is elevating the luxury travel experience by introducing a series of exclusive Food Heroes cruises, featuring celebrated culinary talent including renowned chef Marco Pierre White and esteemed wine expert Olly Smith. This innovative programme offers passengers unique opportunities to engage with top names in the food and beverage industry while sailing to stunning destinations.
Star-Studded Culinary Line-Up
The Food Heroes initiative highlights three prominent figures: Marco Pierre White, marking an impressive 20-year partnership with the cruise line; Olly Smith, a well-known wine connoisseur; and Spanish restaurateur José Pizarro. These experts will headline nine special cruises throughout the year, providing guests with immersive culinary experiences.
Exclusive Voyages and Activities
Passengers can look forward to hands-on cooking sessions with Marco Pierre White on two dedicated sailings, where he will share his expertise and celebrate his two-decade association with P&O Cruises. For wine enthusiasts, Olly Smith will host four voyages, offering tastings and insights into fine wines. Additionally, José Pizarro will lead two cruises, bringing authentic Spanish flavours to the high seas.
Launch Details and Pricing
The Food Heroes cruises commence on 14 March 2026 with a two-week journey aboard the Iona, exploring Spain, Portugal, and the Canary Islands alongside Olly Smith. Fares for this voyage start from £949 per person. The flagship event of the year is a two-week northern Europe cruise aboard the Britannia, departing on 28 August 2026, which features all three Food Heroes together. Prices for this all-star sailing begin at £1,679 per person.
Enhanced Guest Experience and Offers
Paul Ludlow, President of P&O Cruises, emphasised the brand's commitment to culinary excellence, stating: "Food has always been at the heart of the P&O Cruises experience, and our Food Heroes programme brings that to life in a way that’s authentic, entertaining and genuinely distinctive." He added that celebrating Marco Pierre White's 20th anniversary alongside Pizarro and Smith represents a significant milestone for the company, promising unforgettable experiences for guests.
To further entice travellers, P&O Cruises is currently providing promotional offers, including up to £400 in onboard credit for bookings made by 3 March 2026. Past guests can also benefit from savings of up to £400 per cabin across a wide selection of sailings. Additionally, a third and fourth guest in a cabin can sail from just £49 per person on selected cruises if booked by the same deadline, with bookings currently requiring only a five per cent deposit.
These cruises are designed not only to showcase exceptional food and drink but also to delve into the stories behind the menus, inspired by the destinations visited. This ensures that guests take home lasting memories long after their journey concludes.
