Amazon has announced plans to expand its "ultra-fast" 30-minute drop-off service, known as Amazon Now, to dozens of cities across the United States. The service is already available in major locations such as Atlanta, Dallas-Fort Worth, Philadelphia, and Seattle.
On Tuesday, the online retailer stated that it would extend the offer to tens of millions more customers by the end of the year. In a statement, Amazon said the service was being "rapidly expanded" in numerous cities, including Austin, Houston, Minneapolis, Orlando, Phoenix, Denver, and Oklahoma City.
Pricing Structure
However, the service comes with a significant delivery cost for non-Prime users. Customers without a Prime membership will be charged a $13.99 delivery fee per order, compared to $3.99 for Prime members. Additionally, an extra fee applies to smaller orders valued below $15: an additional $3.99 for non-Prime users or $1.99 for Prime members.
Available Products
Products that can be ordered through Amazon Now include dairy and eggs, fresh produce, electronics, and personal care items like soap and toothpaste. The feature is accessible via a banner on the Amazon app or homepage in areas where the service is available. The company says it uses a number of smaller locations near where customers live or work to guarantee the fast turnaround.
Other Speedy Delivery Options
Amazon's other quick delivery options include Prime Air drone delivery, with drop-offs in under 60 minutes across nine locations. One to three-hour delivery and same-day options are also available across much of the country.
According to the release, Amazon delivered more than 13 billion items on the same day or the next day globally in 2025. In the United States, Prime members received eight billion items on the same day or the next day. Groceries and everyday essentials made up half of those U.S. deliveries.
"Amazon Now is for when you need or want the convenience of getting your Amazon order delivered in 30 minutes or less," said Udit Madan, senior vice president of Amazon Worldwide Operations, in the release. "With thousands of items available for ultra-fast delivery, you can get everything from groceries for dinner, to AirPods before a flight, to household essentials like laundry detergent or toothpaste delivered right to your door."
