For the vast majority of users, ordering an Uber involves a simple tap on the ubiquitous app, followed by a prompt car arrival to whisk them to their chosen destination. In London, the innovative Uber Boat operates as a river bus, connecting various piers across the capital. Now, in a bold expansion, Uber is venturing onto the snowy peaks, launching its inaugural snowmobile service perfectly timed for the upcoming Milano Cortina 2026 Winter Olympic and Paralympic Games.
A Novel Alpine Adventure
Dubbed Uber Snowmobile, this unique offering will be available from February 4th, operating exclusively on Saturdays and Sundays throughout the month. Through the familiar Uber application, customers can book one-hour guided snowmobile excursions traversing the breathtaking Dolomites mountain range. This limited-edition pilot service is a collaboration with local mountain experts, Snowdreamers, designed to provide access to picturesque, off-the-beaten-path areas away from the main village hubs.
Inclusive and Complimentary Experience
Remarkably, while snowmobile adventures are typically costly endeavours, Uber's version is entirely free to book. The package includes comprehensive safety equipment and exclusive Uber-branded winter apparel for all participants. Furthermore, convenient transfers to and from the mountain are incorporated, covering pick-ups from any location within Cortina d'Ampezzo and its surrounding vicinity.
Each snowmobile can accommodate up to two riders, with group bookings capped at a maximum of eight people to ensure a quality experience. However, availability is strictly on a first-come, first-served basis and is contingent upon suitable weather conditions, a critical factor in alpine regions.
Olympic-Scale Transport Solutions
As the Official Ride-Hailing Sponsor for Milano Cortina 2026, Uber anticipates a significant surge in transportation demand during what is projected to be one of the year's busiest winter travel periods. This encompasses everything from airport transfers to journeys between Olympic venues. To manage the expected crowds effectively, Uber is introducing several tailored services.
Uber Ski and Reserve Expansion
Alongside the snowmobile pilot, Uber Ski is being launched specifically to assist travellers carrying skis, snowboards, and other winter sports equipment to and from the slopes. Additionally, Uber Reserve is being expanded in the region, allowing visitors to pre-book their rides well in advance, ensuring reliability amidst the hustle.
The company has mobilised a record 5,000 local drivers across the area and has established dedicated pick-up and drop-off zones at key venue locations to streamline operations and reduce congestion.
Executive Insight and Context
Anabel Diaz, Vice President of EMEA Mobility at Uber, commented: 'The Olympic and Paralympic Winter Games are about far more than what happens inside the venues. As Official Ride-Hailing Sponsor of Milano Cortina 2026, we're focused on helping visitors move safely and efficiently — whether that's getting to the slopes with Uber Ski, planning ahead with Uber Reserve, or accessing the wider alpine landscape through a limited mobility pilot delivered with licensed local operators. It's about helping people make the most of being here in Cortina and the surrounding region.'
This innovative transport push follows recent reports of severe congestion on the Dolomites' slopes, where hundreds of skiers faced hours-long queues due to insufficient snow closing several runs. Uber's multifaceted strategy aims to alleviate such pressures and enhance the overall visitor experience for the global sporting event.
