Former Emmerdale star Kelvin Fletcher is said to be left 'fuming' after a fellow soap actor appeared to follow his career path by purchasing a farm. The move by James Bye, known for playing Martin Fowler on BBC's EastEnders, has reportedly sparked tension, with claims he is 'stepping on the toes' of Fletcher's successful post-soap venture into agriculture.
From Albert Square to the Countryside
Earlier in December 2025, James Bye and his wife Victoria shared a major life update with their social media followers. The couple revealed they had taken a leap of faith and bought a small farm, admitting they were both 'terrified' and excited as they 'haven't got a clue' about running such a business. Their announcement, made on the 17th of December, detailed plans for renovations and acquiring animals, marking a huge lifestyle change.
However, this exciting news was allegedly met with irritation from Kelvin Fletcher. A source close to the situation explained that while Fletcher isn't the first person to buy a farm, the announcement from a 'TV rival' came as a surprise. 'Kelvin has really made farming his thing,' the insider stated, referencing his popular TV show, 'Fletcher's Farm,' which documents his own journey from soap star to farmer.
A Public Show of Support, Private Annoyance
Publicly, the interaction between the stars seemed nothing but supportive. Kelvin Fletcher commented on the Byes' announcement post, writing, 'Amazing! What a chapter you've started. You can do this!' James Bye jokingly asked if he could have Fletcher 'on speed dial,' while Victoria invited him over for 'farm beers' and a cuppa to offer advice.
Fans were quick to draw parallels, suggesting the new farming couple should also get their own TV show, just like Fletcher. Yet, behind the scenes, a different story is being told. The source claimed that James and Victoria are 'switched on' and have been observing what other former soap stars have done, noticing 'a few parallels' with Fletcher's trajectory. 'The last thing he will want is someone stepping on his toes,' the source added, speaking to The Sun.
The Blurred Lines of Inspiration and Imitation
The situation highlights the challenges actors face when reinventing themselves after leaving long-running television roles. For Kelvin Fletcher, farming has become a defining part of his public identity and a successful new career. The emergence of James Bye in a similar space is therefore seen by some as encroaching on unique territory he has cultivated.
Despite the reported private feelings, the public facade remains one of camaraderie. Whether this develops into a genuine rivalry or simply a case of two families navigating similar life changes remains to be seen. For now, the Byes are focused on their daunting new project, while Fletcher continues to build his own agricultural brand, with an eye on who might be following in his footsteps.
