John Whaite, the Great British Bake Off winner and former Strictly Come Dancing star, has revealed he lost his partnership with Waitrose after joining the adult content platform OnlyFans. The baker disclosed that the supermarket chain ended their collaboration due to his OnlyFans activity, which he described as having been 'expunged'.
Whaite, who made history on Strictly in 2021 as part of the show's first same-sex couple, also claimed that Peugeot asked him to stop posting about their brand and return a car after learning about his OnlyFans work. In a social media post, he joked about the situation, writing: 'Forgive me Peugeot, for I have sinned.'
The 35-year-old star said he is earning more money on OnlyFans than he did on Strictly, where participants reportedly receive a standard £25,000, rising to £100,000 for the winner. Whaite told a fan: 'A lot. I earned more last month than I got paid for Strictly.'
Whaite had previously appeared regularly on Channel 4's Steph's Packed Lunch before it was axed, but said he was already planning to leave television. 'I was going to leave TV this year anyway,' he said. 'I think my career in television is now done. I've had a great run and loved it.'
Defending his decision to rejoin OnlyFans, Whaite said: 'I enjoy performance. I enjoy being a show-off. I enjoy building my body and celebrating the results. That's not for everyone, and that's ok – if you don't like meat, just walk on by the butcher's shop.'
