Hair colour trends for 2024 are shaping up to be bold and diverse, with copper tones leading the charge. According to leading colourists, red hair will remain popular but with a bolder, more vibrant twist—think cherry and plum shades. Dua Lipa's recent look exemplifies this trend, which sits at the cooler end of the red spectrum.
Trend forecaster Tom Smith notes that cherry red suits those with warmer, golden-toned complexions due to the flattering contrast. For those with cooler undertones, a shift towards true red with a hint of copper is recommended. Meanwhile, 'milk tea brunette'—a matte ash grey brunette—is also gaining traction, though it requires high maintenance.
Caramelised hair, inspired by early 2000s Jessica Alba, is another key trend, featuring golden, sandy blonde shades with a light root smudge for a natural, sun-kissed effect. Rihanna has been seen sporting this look. Additionally, brunette shades with red undertones, such as chocolate cherry and burnt crimson, offer a softer alternative to bold reds.
Dark brunette or black hair with a blue tone, dubbed 'Glossed Ink' or 'Midnight Navy', is set to be hugely popular, with #blueblack amassing 73.3 million views on TikTok. Finally, muted taupe brunette provides a cooler, neutral option for those seeking a more innocent, sparkly alternative to mushroom browns.
