Amanda Holden, Jodie Whittaker, and Rose Ayling-Ellis were among the stars embracing dopamine dressing at the Bafta TV Awards in London on Sunday, as fiery reds, sunshine yellows, and sparkling silvers dominated the red carpet.
Dopamine Dressing Takes Centre Stage
Celebrities embraced what is known as “dopamine dressing”, stepping out in gowns of ruby, tangerine, and shimmering metallics, while halter-necks and flowing draped designs proved the standout silhouettes of the evening.
Holden and Carr Shine in High-End Glamour
Holden and Alan Carr, both nominated for their house transformation series Amanda And Alan’s Spanish Job, stepped out in quintessential high-end glamour. Holden, 55, wore a daring two-piece by Lebanese designer Basil Soda, featuring a beaded fringe bralette and a panelled satin and mesh skirt with a crystal-embroidered train. Carr, 49, opted for a classic black double-breasted tuxedo.
Fiery Red Dominates the Red Carpet
While Holden chose cool metallics, fiery red emerged as one of the evening’s key themes, with several stars embracing bold scarlet and ruby hues. Jodie Whittaker, nominated for leading actress in Toxic Town, wore a vibrant ruby halter-neck gown by Solace London, paired with gold jewellery and black pointed pumps. Comedienne Roisin Conaty appeared in a bold red Needle & Thread tulle off-the-shoulder dress, complemented by a red lip and Hollywood-style curls. American actress Rhea Seehorn, nominated for her role in Pluribus, opted for a striking V-neck bias-cut red gown with black bow detailing by Rodarte. Actor Adam Scott, nominated for Severance, followed the trend in a ruby red double-breasted tuxedo with black loafers and a white pocket square.
Citrus and Sunshine Hues
Other stars chose bright citrus tones, including Lucy Punch and Philippa Dunne, nominated for their roles in the BBC comedy Amandaland. Punch wore a tangerine orange maxi dress by Stella McCartney, featuring a cut-out shoulder and sheer mesh panel, accessorised with clear acrylic bangles and a two-tone metallic clutch. Dunne opted for a lime-green sequin midi-dress by Sister Jane from the Dream: The Garden Atelier collection, complete with white floral accents. Rose Ayling-Ellis, nominated for her role in the BBC One thriller Reunion, chose a sunshine-yellow silk dress with a halter-neck and wing-caped detail.
Icy and Monochrome Alternatives
Lorraine Kelly and her daughter Rosie Smith opted for icy shades of silver and blue. Kelly, 66, wore a long-sleeved metallic gown by Ralph Lauren, while Smith chose a muted powder-blue strapless gown with a pleated skirt. Aimee Lou Wood, nominated for leading actress in Film Club and supporting actress in White Lotus, stood out in a black strapless gown with rosette ruching. Singer Paloma Faith also embraced monochrome glamour in a fringed black gown with a dramatic headpiece.
Wintry Tones and Designer Labels
BBC news correspondent Reeta Chakrabarti and EastEnders actress Pooja Shah chose wintry tones in designs by Victoria Beckham. Chakrabarti wore a plum satin midi-dress with silver jewellery, while Shah stepped out in a long-sleeved dark teal maxi-dress with a twisted waist detail.



