Ukrainian tennis star Marta Kostyuk has become the talk of Wimbledon not only for her powerful performances on court but also for her striking on-court attire. The 24-year-old's bridal-inspired tennis dress, originally debuted in 2024, has gone viral once again, stunning fans and officials alike while staying within the All England Club's famously strict dress code.
Design Inspired by Wedding Gown
Kostyuk's outfit, designed by Wilson, is a replica of her 2023 wedding gown, also created by the sportswear brand. For this year's Wimbledon, she has revisited the popular design from two years ago, now dubbed the Marta Dress 2.0. The dress features a lace pattern reminiscent of a bride's veil, with a sheer white panel over a sleeveless silhouette. Wilson posted the dress on social media with the caption: "The grass dress code, reimagined by Marta."
Fan and Official Reactions
The dress has garnered widespread admiration online. On X, one fan commented, "I love this. I should own this," while another added, "Like a wedding dress, this is very, very beautiful." On Instagram, a user wrote, "So divine," and another impressed fan stated, "Definitely the classiest, most beautiful, well-dressed on the Wimbledon court this year. Well done." The original Marta dress, priced at £150, is now sold out.
Technical Details and Functionality
Wilson described the design as featuring "a sophisticated two-piece construction consisting of a bra, vest and skirt system, accented with technical lace detailing that elevates the look while maintaining the functionality required at the highest levels of the sport." They added that "what appears to be delicate, proves to be indestructible with a four-way stretch performance weave."
Kostyuk's Personal Connection
Kostyuk expressed her delight with the dress, saying, "To have a dress named after me, that was envisioned by me, feels absolutely surreal. Working with the Wilson team, especially Joelle, has been nothing short of amazing—I am able to help create looks that not only look beautiful, but are meant to perform on-court."
Compliance with Wimbledon's Strict Dress Code
Despite initial concerns that the dress might violate Wimbledon's stringent all-white dress code, officials have not intervened. The All England Club's nine-point dress code requires players to "be dressed in suitable tennis attire that is almost entirely white," specifying that "white does not include off white or cream" and that "there should be no solid mass or panel of colouring." Kostyuk's dress, with its white lace and sheer panels, adheres to these rules. In fact, the dress has been so impactful that it is now part of the Wimbledon Lawn Tennis Museum's collection at the All England Club.
Kostyuk's Performance at Wimbledon 2026
Kostyuk, the 2026 Madrid Open winner, advanced through the early rounds by defeating Nadia Podoroska in the first round and Anna Blinkova in the second. After her victory over Podoroska, she shared a photo on social media captioned 'first dance complete,' referencing her wedding-themed attire.
