A recent report highlights a significant decline in alcohol consumption among Generation Z compared to older generations. Data from the University of Michigan's Monitoring the Future study indicates that only 41% of 12th graders in 2024 reported drinking alcohol in the past year, a sharp drop from 75% in 1997.
Three Key Factors Driving the Shift
Gen Z researcher Rachel Janfaza attributes this trend to three main factors. First, changes in social behaviour following the Covid-19 pandemic have increased online interaction, reducing face-to-face drinking occasions. Second, a growing body optimization culture encourages young people to avoid calorific drinks. Third, economic pressures make alcohol less affordable.
Broader Trends Beyond Alcohol
This shift extends beyond alcohol. Marijuana use among 12th graders has reached its lowest point in over 30 years at 26%, and nicotine vaping has also decreased. Janfaza describes Gen Z as 'late bloomers,' noting they are also having less sex and obtaining driving licences later than previous generations.
- Alcohol use among 12th graders: 41% in 2024 vs 75% in 1997
- Marijuana use: lowest in over 30 years at 26%
- Nicotine vaping: also on the decline
While reduced substance use may seem positive, Janfaza suggests it reflects broader changes in adolescent development and socialisation, which could have both positive and negative implications for Gen Z's transition into adulthood.
