Danny Dyer has defended his new ITV game show, Nobody's Fool, against comparisons to the BBC's The Traitors, insisting it has its own unique energy. The show, which premieres this Saturday at 9pm on ITV1 and ITVX, sees Dyer and his Rivals co-star Emily Atack host 10 contestants living in a 'Smart House' and completing daily tasks to prove their intelligence for a prize pot of up to £100,000.
In a twist, contestants are allowed to lie to avoid being labelled the 'weakest' and voted out, drawing inevitable parallels to The Traitors. However, Dyer told The Chris Evans Breakfast Show on Virgin Radio: 'It does sound a bit like The Traitors... but it's got its own energy.' He added that he watches the show unfold on television and finds it a different kind of experience.
This is not ITV's first attempt at a similar format. The Genius Game, hosted by David Tennant, was axed after one series last year, costing £2.5 million and attracting only 600,000 viewers. Graham Norton's The Neighbourhood was also cancelled earlier this year due to poor ratings, while Fortune Hotel, fronted by Stephen Mangan, ended after two seasons due to high production costs.
Dyer remains optimistic about Nobody's Fool, calling it 'a blinder of a TV show' and saying it kept him guessing until the end. Atack echoed his enthusiasm, describing it as 'new and fresh' and a 'must see'. The show's producers, Richard Cowles and Tom Gould, said it turns a simple premise—how to determine someone's intelligence—into a high-stakes reality game with drama and humour.
