KSI to Make History with YouTube Live Stream of Dagenham & Redbridge Match
YouTuber and new Dagenham & Redbridge shareholder KSI is set to make history this Saturday by live streaming the club's National League South fixture against Hampton & Richmond on his personal YouTube channel. This marks the first time a match from the National League has been broadcast live on the platform, representing a significant milestone for non-league football.
Ambitious Partnership with DAZN and National League
The initiative, which has the full backing of both the National League and sports streaming service DAZN, follows KSI's unveiling as a Dagenham shareholder on 3 March. Dagenham's chief commercial officer, John Grabowski, highlighted the ambition behind this groundbreaking move.
"We appreciate DAZN's creativity and ambition to partner with KSI and bring our match to a global audience, for free," he stated. "It is a powerful statement of intent from DAZN and the National League. We want to make history on March 28th, not just in terms of viewership, but also in how non-league football can be seen, shared, and celebrated around the world."
Global Reach and Cultural Influence
Pete Oliver, chief executive of Growth Markets at DAZN, echoed this sentiment, emphasising the remarkable reach of the social media star. "It's incredible to see someone with KSI's global reach and cultural influence shine a spotlight on Dagenham & Redbridge and the National League," Oliver said. "Moments like this show what's possible when football, creators, and modern distribution come together to reach entirely new audiences."
Landmark Moment for Non-League Football
National League chief executive Phil Alexander underscored the broader implications for the sport. "Streaming this game in this way is a landmark moment not only for the National League but also for the wider Non-League game," Alexander commented. "Partnering with DAZN and tapping into KSI's global audience gives us a unique chance to showcase what makes this level of football so special."
Dagenham's Recent Spotlight
Dagenham have been in the spotlight since KSI's arrival earlier this month, and they appointed player and shareholder Andy Carroll as interim manager last week. Carroll previously played for Liverpool, Newcastle and West Ham, while also representing England at international level, adding further interest to the club's current developments.
The live stream represents a significant step forward in how football content is distributed and consumed, potentially opening up new revenue streams and fan engagement opportunities for clubs at all levels of the football pyramid.
