A landmark deal has been struck in the world of business and reality television, as Tom Pellereau, the winner of the 2011 series of The Apprentice, has acquired full ownership of his company. He has purchased the 50 per cent stake held by his former mentor, Lord Alan Sugar, bringing their 14-year business partnership to a close.
The End of an Apprentice Era
The partnership began in 2011 when Pellereau famously secured a £250,000 investment from Lord Sugar on the BBC show. This investment fuelled the growth of Stylpro, a beauty technology firm known for its innovative electrical products. These include popular items like LED face masks and automatic makeup brush cleaners, which are now stocked by retailers across the globe.
Significant Return on Investment
While the exact sum paid by Pellereau to buy out Lord Sugar's share remains confidential, it has been confirmed that the peer received a "significant return on investment." This successful exit underscores the profitability of their long-term collaboration. The deal was finalised and announced on Friday 19 December 2025.
Gratitude and Future Leadership
Tom Pellereau, who will continue to serve as Stylpro's chief executive, expressed profound thanks for Lord Sugar's support. He highlighted the invaluable mentorship and guidance received over the past decade and a half. With full control of the company, Pellereau is now poised to steer Stylpro into its next chapter of innovation and global expansion independently.
The move marks a full-circle moment for one of The Apprentice's most enduring business success stories, demonstrating how a reality TV seed investment can grow into a substantial, internationally trading enterprise.
