Dacia's Electric Future: Four New EVs and Striker Crossover by 2030
Budget-focused automotive brand Dacia has outlined an ambitious strategy for the remainder of the decade, confirming plans to launch four fully-electric vehicles by 2030. The announcement, made during Renault Group's futuREady Strategy Day, also included a preview of the new C-segment crossover named Striker, signalling Dacia's expansion beyond its traditional small, value-driven cars.
Strategic Expansion and Electrification Goals
Dacia's plan centres on a significant push into electrification alongside a broader move into larger vehicle segments. The company has confirmed that it will introduce four fully-electric models by 2030, starting with a new A-segment electric car arriving this year. This model will utilise Renault Group's AmpR Small platform, sharing technology with the new Renault Twingo, and will be manufactured in Europe. Development reportedly took less than 16 months, with the car expected to start at under €18,000 (£15,600).
Electrification will extend across the wider lineup. Currently, approximately one in four Dacias sold features some form of electrification. The company anticipates this figure will rise to two-thirds of total sales in the future as it introduces more electrified powertrain options.
Introducing the Dacia Striker Crossover
As part of its strategy, Dacia revealed the name of a new model: the Striker. Positioned as a C-segment crossover designed to complement the existing Bigster, the Striker is described as a multi-energy vehicle offering various power options. It combines elements of several body styles, blending the dynamism of a station wagon with the practicality of a spacious hatchback and the raised ride height of an SUV, measuring 4620mm in length.
The first images showcase a strong vertical front end, aerodynamic styling, and a distinctive daytime running light signature. The rear features a glossy black element linking the tail lights, with subtle design touches such as textured finishes on exterior components intended to reinforce a durable and modern aesthetic.
The new crossover will include a hybrid version, a hybrid four-wheel-drive model, and an LPG variant. Dacia states prices will start below €25,000 (£21,650). The Striker will sit alongside the Bigster as part of a complementary duo aimed at strengthening Dacia's presence in the C-segment, with a full reveal scheduled for June.
Market Performance and Customer Loyalty
Dacia's success in Europe is underpinned by competitive pricing and strong customer loyalty. According to the company, over 70% of existing owners purchase another Dacia when replacing their car, while around 10% move to another brand within Renault Group. Additionally, approximately 65% of customers are first-time buyers from outside the Renault Group.
Recent sales figures highlight the brand's robust position in the retail market. In 2025, the Sandero was Europe's best-selling passenger car for the second consecutive year and has been the number one vehicle sold to private customers in Europe since 2017. The Duster remains a key pillar, ranking as the second best-selling SUV to retail customers in Europe. Meanwhile, the Bigster, Dacia's entry into the larger C-SUV segment, became the best-selling C-segment SUV for retail buyers during the second half of 2025.
By the end of last year, Dacia reached a milestone, surpassing 10 million global sales since the launch of the original Logan in 2004.
Future Lineup and Core Identity
While new models and electrification are central to Dacia's plans, the company will continue to evolve its existing lineup. The next generation of the Sandero will feature a multi-energy powertrain range aligned with the brand's electrification roadmap. Dacia also expects C-segment vehicles to account for around one-third of its sales mix in the coming years, up from about one-fifth today.
The brand emphasises that it will maintain core elements that have defined its identity, including accessible four-wheel-drive capability and a continued focus on LPG technology, both of which remain popular with buyers seeking low running costs. Dacia attributes its success to a "design-to-cost" approach, which it claims provides a cost advantage of approximately 15% compared to rivals.
