Jet2 has issued a clarification to passengers regarding potential 'price changes' they may encounter when booking holidays through its website. This follows a customer complaint on social media alleging that costs surged 'at the last stage' of the booking process.
Customer's Experience
On X, a user named Paul wrote: 'You know what's great @Jet2tweets? When you search for ages, find a holiday and then when you're entering passenger details the 'dynamic pricing' puts it up by £1,400 at the last stage!!! Why not show the real price on the search!'
Jet2's Response
Jet2 responded by explaining its live pricing mechanism, which updates continuously based on real-time availability and demand. The system can cause prices to fluctuate both upwards and downwards within minutes. The airline stated: 'Hi there Paul, thanks for reaching out, and we are sorry to hear about this. Please be advised that when looking for a holiday, the price shown next to 'Holiday price from' is live and can take some time to update throughout the website. (1/3). We work on a live pricing system, which is affected by a number of variables such as customer demand, availability, and promotions, meaning our prices are subject to change and can fluctuate up or down at any time during booking. (2/3). Therefore, we'd always recommend booking at a price you are happy with. We are sorry for any disappointment caused. ^Victoria (3/3).'
Implications for Customers
Given that Jet2's holiday prices can change 'at any time during booking', this information is crucial for bargain hunters. Customers may wish to secure bookings quickly when they see an attractive deal, as the live pricing system is influenced by demand and availability. The package holiday operator's website states: 'Booking a holiday at the last minute might be cheaper, but it's not always guaranteed. Jet2holidays are based on a live pricing system, so prices are subject to change at any time due to various factors, including customer demand and availability. Booking last-minute holidays works best if you're flexible with dates and destinations. For peak seasons or specific preferences, booking in advance is usually the best option.'
Another Example
Last month, a customer named Phil reported a similar issue: '@Jet2tweets almost booked a holiday to Portugal, left it overnight, same holiday had increased by £600!' Jet2 reiterated its advice: 'Hi there Phil, thanks for reaching out. Please be advised that when looking for a holiday, the price shown next to 'Holiday price from' is live and can take some time to update throughout the website. We work on a live pricing system, which is affected by a number of variables such as customer demand, availability, and promotions, meaning our prices are subject to change and can fluctuate up or down at any time during booking. Therefore, we'd always recommend booking at a price you are happy with. We apologise for any disappointment caused. Should you require any further assistance in the meantime, then please feel free to send us a DM.'
