Fitness enthusiasts and wellness-focused shoppers have a compelling reason to celebrate this January. The highly-regarded Oura Ring 4, a discreet health-tracking wearable, has just hit its lowest price ever during the ongoing January sales, matching the discounts seen during Black Friday.
Expert Acclaim for a Premium Tracker
This significant price cut makes an investment in advanced health monitoring more accessible. The Oura Ring 4 secured the top position in Alex Lee's review of the best smart rings for The Independent, praised for its class-leading features, superior activity tracking, and durable build. Emilie Lavinia, The Independent's Fitness and Wellbeing Editor, also endorsed the device, stating it has elevated her personal health and wellbeing to new heights.
She noted in her review that the latest generation is "a huge step up from the gen 3 across the board – the design, battery life, features and in-app experience have all improved." Lavinia argues that while the price is premium, the ring offers significant value as a lifestyle-led tracker for regular people wanting to manage their health, work with an AI coach, and share data with medical professionals.
Where to Find the Best Oura Ring 4 Deal
The key offer sees the standard silver Oura Ring 4 reduced from £349 to £249, a saving of £100. The ceramic design variant also has £50 off. These deals are available directly on Oura's website until 5 January 2026, as well as through major third-party retailers including Boots, Currys, Amazon, and John Lewis.
Purchasing directly from Oura is recommended for the inclusion of a free sizing kit, ensuring a perfect, snug fit for the finger-worn device. This current pricing represents the most affordable way to acquire Oura's latest wearable technology.
Is the Oura Ring the Right Choice For You?
However, the Oura Ring may not suit every lifestyle. Harry Bullmore, Senior Fitness Writer at The Independent, points out a potential drawback for serious athletes. As someone frequently engaged in weightlifting or gymnastics, he finds a finger-worn device can interfere with his grip.
This insight is crucial for buyers to consider: those focused on holistic health and lifestyle optimisation will likely love the Oura Ring 4, while ardent gym-goers might prefer traditional smartwatches that don't encumber the hands. The deal provides a prime opportunity for the former group to invest in a top-tier health tracker at a record-low cost.
Why you can trust this deal: The IndyBest team, including specialists like Emilie Lavinia and Harry Bullmore, exhaustively tests products in their fields year-round. They track prices to identify genuine savings during sales periods, recommending only quality products with legitimate discounts.
