Fitness enthusiasts and wellness-focused shoppers can now secure the latest Oura Ring 4 at its most affordable price point ever, as the brand launches significant discounts ahead of the traditional Boxing Day sales period.
Substantial Savings on Premium Health Tech
The Oura Ring 4 has been reduced from its recommended retail price of £349 to just £249, representing a saving of £100. This offer is available directly from Oura's official website and is being matched by several major UK retailers, including Boots, Currys, Amazon, and John Lewis. The sale period runs from 22 December 2025 to 5 January 2026, giving consumers a generous window to take advantage.
According to price-tracking data from Camelcamelcamel.com, this £249 price tag matches the lowest figure ever recorded for the standard Oura Ring 4 on Amazon, a level previously only seen during the Black Friday weekend in November. For the silver and black titanium models, this is the standout deal. Other finishes, such as 'stealth' and brushed silver, are reduced to £299, while the premium gold and rose gold options have been cut by £150 to £349.
Is the Oura Ring 4 the Right Wearable for You?
The Oura Ring 4 is a discreet, finger-worn device that monitors a comprehensive suite of health metrics, including sleep patterns, stress levels, and daily recovery. It is designed as a sleek alternative to bulkier wrist-worn fitness trackers and smartwatches. In a review for The Independent, fitness and wellbeing editor Emilie Lavinia noted the fourth-generation model is "a huge step up from the gen 3 across the board – the design, battery life, features and in-app experience have all improved."
Senior fitness writer Harry Bullmore points out that the ring's design makes it ideal for those focused on lifestyle and holistic health tracking, but it may not suit everyone. "For someone like me, who is often lifting weights or practising gymnastics, a finger-worn tracker can interfere with my grip," he explains. The device is best suited to health-conscious individuals seeking detailed biometric insights without a wrist-based device, whereas dedicated gym-goers might prefer a traditional smartwatch.
How to Get the Best Deal
While multiple retailers are offering the ring at £249, purchasing directly from Ouraring.com provides the added benefit of a free sizing kit, ensuring a perfect and comfortable fit. Boots is also offering an incentive of free next-day delivery with the code HEALTHFNDD.
This early price cut signals a competitive start to the post-Christmas sales season for tech and wellness products. For those aiming to kickstart their health and fitness goals in the new year with advanced tracking technology, this record-low price on a top-rated smart ring presents a compelling opportunity.
