Rappers 50 Cent and Nelly, along with electronic music duo The Chainsmokers, will headline a new four-city World Cup concert series launched by Sports Illustrated this summer.
SI Beyond the Pitch
The event series, announced Monday, is called SI Beyond the Pitch. It will bring concerts and VIP fan experiences to Los Angeles, Dallas, Miami, and New York during the global soccer tournament. Additional performances will include Diplo and Gordo.
Event Schedule
- Los Angeles (June 12 at Hollywood Palladium): Nelly headlining
- Dallas (June 20 at SILO): Gordo performing
- Miami (June 26 at DAER): The Chainsmokers headlining
- New York (July 18 at Cipriani Wall Street): 50 Cent and Diplo performing
The series marks one of Sports Illustrated's biggest pushes yet into live entertainment and experiential events surrounding major sports moments.
"This isn't just a tournament; it's the most significant sporting event of a generation to hit American soil," said Joe Silberzweig, founder and CEO of Medium Rare, in a statement. The series is an expansion of the brand's growing presence in premium live events tied to major sports weekends and cultural moments.
"We are leaning into that energy to introduce the most high-octane nightlife experiences the global soccer community has ever seen," he added.
The announcement follows the recent success of SI The Party during Super Bowl weekend, which featured performances from The Chainsmokers and Ludacris alongside celebrity guests including Justin Bieber, Travis Kelce, and Ciara.
