Fitzrovia: London's Hidden Gem for a Tranquil Yet Vibrant Weekend
Nestled between the bustling streets of Soho and the polished elegance of Marylebone, Fitzrovia stands as a surprisingly serene pocket of central London, just a short stroll from Oxford Circus. This neighbourhood, often overlooked in favour of its more famous neighbours, is experiencing a major resurgence, offering an unbeatable blend of history, culture, and culinary delights perfect for a long weekend break.
A Rich Bohemian Heritage
Fitzrovia's charm lies in its unique character, shaped by centuries of artistic and literary influence. Originally home to artists and immigrants in the 18th century, it later became a stomping ground for literary giants like George Orwell and Virginia Woolf in Fitzroy Square. After the Second World War, affordable rents attracted students and creatives, gradually transforming the area into the creative hub it is today. Now, it hosts a mix of advertising agencies, film studios, and major publishing houses, yet retains a village-like feel with pretty Georgian townhouses, independent cafes, and design studios.
What to Do in Fitzrovia
Despite its compact size, Fitzrovia boasts a surprising concentration of cultural attractions. Visitors can find moments of calm in the ornate, Byzantine-inspired interior of Fitzrovia Chapel or explore the ever-evolving exhibitions at the Cartoon Museum. The greenery of Fitzroy Square Gardens offers a peaceful retreat, echoing its literary past. Its prime location also allows easy access to nearby highlights, including the theatres of Soho, the vast collections of the British Museum, and the energetic Piccadilly Circus, all within walking distance.
Where to Eat and Drink
The food scene in Fitzrovia is nothing short of spectacular, featuring an atlas-spanning array of standout restaurants. For a fine dining experience, Akoko on Berners Street offers West African cuisine with a Michelin-starred tasting menu drawing on flavours from Nigeria, Ghana, and Senegal. Dishes like sea bream with moi moi and guinea fowl with gingery crumble showcase spice and precision. For a more relaxed vibe, ROVI, owned by Ottolenghi, serves vegetable-forward dishes cooked over an open grill, such as charred aubergine and celeriac shawarma.
Other notable spots include Cometa, a new Mexican joint focusing on contemporary dishes like ceviches and grilled meats, and 64 Goodge Street, an intimate French bistro with classical cooking. Budget-friendly options abound, such as The George pub for classic fare and Pahli Hill Bhandra Bai for spice-led curries with set lunch menus.
Where to Stay
Fitzrovia's prime location comes with stylish accommodation options, though often at a premium. The latest addition is The Newman, a boutique hotel that opened in February, featuring Art Deco-inspired interiors by Lind + Almond. Rooms start from £695 and offer floor-to-ceiling views, while amenities include Brasserie Angelica restaurant, The Gambit bar, and a subterranean wellness area with a gym, salt room, and hydrotherapy pool.
Alternatively, The London EDITION provides sultry wood-panelled suites from £430, with Michelin-starred dining at Berner's Tavern. For more affordable stays, consider options in neighbouring Marylebone or Westbourne Park's Mason & Fifth, with rooms from £170.
In summary, Fitzrovia offers a perfect blend of tranquility and vibrancy, making it an ideal destination for a weekend escape in London. With its rich history, diverse dining, and chic hotels, it's a neighbourhood that rewards exploration beyond the usual tourist trails.
