The French seaside resort of Le Touquet-Paris-Plage, a historic favourite of British visitors and once beloved by Winston Churchill, is launching a dedicated week of discounted activities aimed at luring British tourists back to its shores. From 25 to 31 May, the coastal commune will present a series of free or affordable events, all delivered in English, designed to showcase the quintessential French 'art de vivre'. The programme includes sand yachting sessions, guided horse rides, bike tours, shrimp fishing, and a classic car gathering, among other attractions.
Post-Brexit Decline
Le Touquet, historically known as the 'most British of French resorts', experienced a notable decline in British visitor numbers following the United Kingdom's departure from the European Union. A British-born councillor in Touquet emphasised that the initiative is intended to encourage British guests to sample new experiences without the barrier of language differences. The week-long event aims to rekindle the strong cultural and touristic ties that once existed between the resort and its British clientele.
Activities and Accessibility
The itinerary has been carefully curated to offer a blend of adventure and relaxation, ensuring that there is something for everyone. Sand yachting sessions provide a thrilling way to explore the expansive beaches, while guided horse rides offer a more tranquil perspective of the surrounding countryside. Bike tours allow visitors to discover the charming architecture and coastal paths, and shrimp fishing appeals to families seeking a hands-on seaside experience. The classic car gathering adds a touch of nostalgia, celebrating the timeless appeal of vintage automobiles.
All activities will be conducted in English, removing any potential language hurdles and making the destination more accessible to British tourists. The initiative reflects a broader effort by the commune to revive its tourism sector, which has been impacted by changing travel patterns and regulatory shifts post-Brexit.
A Historic Connection
Le Touquet has long held a special place in the hearts of British travellers. Its sandy beaches, elegant Belle Époque architecture, and vibrant cultural scene have made it a favoured getaway for generations. Winston Churchill himself was a regular visitor, and the resort's nickname as the 'most British of French resorts' is a testament to its enduring appeal. However, the decline in British visitors has been a cause for concern, prompting local authorities to take proactive steps to reverse the trend.
The discounted activities week is part of a larger strategy to re-establish Le Touquet as a premier destination for British tourists. By offering affordable and English-friendly experiences, the resort hopes to attract both new visitors and those who may have previously enjoyed its charms. The initiative is also expected to benefit local businesses, from hotels and restaurants to shops and tour operators, by boosting footfall and spending.
Broader Implications
The effort by Le Touquet reflects a wider trend among European destinations seeking to maintain their appeal to British tourists in the post-Brexit era. With changes to travel rules, including passport requirements and healthcare access, some destinations have seen a drop in UK visitors. By tailoring offerings to the needs and preferences of British travellers, resorts like Le Touquet are working to mitigate these challenges.
The week of discounted activities is scheduled to run from 25 to 31 May, and interested visitors are encouraged to book early to secure their places. Further details are available on the official Le Touquet tourism website.
