Nestled along the Atlantic coast and brimming with rich history and culture, Rabat, Morocco's capital, often stands in the shadow of more frequented cities like Marrakech. However, this vibrant metropolis is poised to capture global attention after being named the UNESCO World Book Capital for 2026, a title awarded in 2024 for its role as a 'cultural crossroads'.
A Hub for Literature and Learning
Audrey Azoulay, UNESCO's Director-General, announced in 2024: 'Following Rio de Janeiro in 2025, I am pleased to designate Rabat as World Book Capital for 2026. Rabat is a cultural crossroads where books help transmit knowledge and the arts in all their diversity.' She highlighted the city's 'growing local book industry', which plays a crucial role in advancing education and aligns with UNESCO's mandate.
Thriving Book Economy
Rabat boasts an impressive 54 publishing houses and a rising number of bookshops, making it an ideal destination for bibliophiles. This industry not only fuels the city's 'creative economy' but also spreads knowledge among residents. UNESCO notes that it empowers women, young people, and disadvantaged communities through reading, with further initiatives planned to boost book access.
Since 2001, UNESCO has named book capitals annually, with Rabat becoming the 26th recipient, succeeding Strasbourg in 2024 and Rio de Janeiro in 2025. The selection is made by the UNESCO World Book Capital Advisory Committee, comprising representatives from organisations like the European and International Booksellers Federation, International Authors Forum, International Federation of Library Associations, and International Publishers Association.
Tourism on the Rise
Despite its literary acclaim, Rabat remains a lesser-known travel spot compared to Marrakech. Yet, its new title could spotlight the city, attracting bookworm visitors and boosting tourism. Already gaining traction, Rabat ranked fifth in Skyscanner's 2026 Travel Trends Report for trending destinations, with an 87% year-on-year increase in interest. It trailed only Italy's Salerno, Koror in Palau, Kochi in Japan, and Bilbao in Spain.
Must-Visit Attractions
For travellers, Rabat offers a blend of ancient and modern wonders. The Kasbah of the Udayas, an ancient fortress described by The Daily Mail's Erin Waks as a 'regal, dramatic palace', is a top highlight. The Rabat Medina, a UNESCO World Heritage Site dating to the early 17th century, features terracotta ramparts and vibrant streets filled with stalls selling souvenirs and handmade crafts.
Modern architecture enthusiasts can marvel at Zaha Hadid's Grand Theatre, the largest performing arts complex in Africa. These attractions, combined with the city's literary prestige, make Rabat a compelling destination for culture seekers.
