Sports Illustrated is set to host a VIP event series staged across four American World Cup host cities during the highly anticipated tournament this summer. The series, titled SI Beyond the Pitch, will be open to the public and bring together top performers and globally recognized brands, including Verizon, Marriott Bonvoy, BetMGM, Lenovo, Velocity Black, and Champion, for a unique experience.
Event Locations and Dates
Events will be held in Los Angeles on June 12, Dallas on June 20, Miami on June 26, and New York on July 18. Tickets and VIP tables go on sale this Friday, May 15, at 10 a.m. ET for all four cities.
Performances and Activations
From New York City's historic Cipriani Wall Street to the iconic Hollywood Palladium, the series will feature headline performances by some of the biggest names in music, including The Chainsmokers, Nelly, 50 Cent, Diplo, and Gordo. These will be accompanied by interactive brand activations from global partners. More talent and experiences are expected to be announced, with each event surrounding a notable World Cup match.
The announcement follows the success of SI The Party at Big Game Weekend 2026, which welcomed thousands of fans and a guest list that included Justin and Hailey Bieber, Travis Scott, Travis Kelce, George Kittle, Jon Hamm, Ciara, and Russell Wilson.
Matt Goldstein, Executive Vice President of Authentic Live, stated: 'SI has firmly established itself as the place to be on sports' biggest weekends. Whether it's Travis Kelce and Justin Bieber or the next generation of athletes and icons, the guest list reads like a who's who of sports and culture. That's what we build toward every time.'
The World Cup, being played across the United States, Mexico, and Canada, officially kicks off on June 11 with Mexico taking on South Africa. The USMNT play their first game on June 12 against Paraguay in Los Angeles.
