A monumental £375 million chocolate-themed tourist park is slated to open in Switzerland, with developers targeting a grand launch by the year 2030. The ambitious project, centred around the historic Cailler chocolate factory in Broc, seeks to celebrate the unique cultural and industrial legacy of Swiss chocolate production while modernising the site for contemporary visitors.
Preserving Heritage with Modern Flair
The Callier Chocolate Park will transform the factory's former mechanical workshops into an immersive experience, featuring a reconstructed production line, a new gallery, and innovative cocoa bean-shaped greenhouses. These elements will guide guests on an educational journey through cocoa cultivation and the renowned Gruyere milk used in the chocolates. The adventure culminates in the Chocolate Emporium, where visitors can sample the full Cailler range.
Historic Site with Global Recognition
The Broc factory holds the distinction of being the oldest operating chocolate factory in the world and is listed in Switzerland's Federal Inventory of Heritage Sites (ISOS). To honour this strong identity, the project includes demolishing the current Maison Callier museum to make way for a smaller building with a restored Neo-Renaissance facade. Additionally, the factory's forecourt will be returned to its original level, hosting cooking workshops led by master chocolatiers.
Logistical and Financial Framework
With a budget of 400 million Swiss francs (approximately £375 million), the Association of Gruyere Chocolat is driving the initiative. The project officially launched four years ago, with preliminary review procedures beginning in late 2023. Currently, the municipality of Broc has submitted the plans for public consultation, requiring an amendment to the Local Development Plan and ten building permit applications to proceed.
Enhancing Visitor Experience and Access
Developers aim to attract up to one million annual visitors, implementing measures to manage traffic and improve accessibility. Direct rail connections from Bern to the Broc-Chocolaterie stop will help alleviate congestion, while a cable lift will link the park to an off-site underground parking garage. This infrastructure is designed to ensure a seamless and enjoyable visit for chocolate enthusiasts from around the globe.
Subject to planning permission, the first phase of this sweet-themed attraction is on track to open by 2030, promising to blend historical preservation with cutting-edge tourism in the heart of Switzerland.
