A £379 million chocolate-themed tourist park is set to open in Broc, Switzerland, at the historic Callier chocolate factory, which is recognised as the world's oldest operating chocolate factory and a designated heritage site. This ambitious project aims to promote the unique cultural and industrial heritage of the location, offering visitors an immersive experience into the world of chocolate.
Immersive Chocolate Experience
Visitors to the park will embark on a journey through cocoa cultivation, explore a reconstructed production line, and participate in cooking workshops led by master chocolatiers. The experience will culminate in a tasting session at the Chocolate Emporium, providing a comprehensive insight into the chocolate-making process from bean to bar.
Project Timeline and Expectations
Subject to planning permission, investors anticipate opening the first phase of the attraction by 2030. They expect to welcome up to one million visitors annually, significantly boosting local tourism and economy. The project's scale reflects a major investment in Switzerland's cultural and tourist infrastructure.
Planning and Consultation Process
The development is currently undergoing public consultation, with plans including an amendment to the Local Development Plan and ten building permit applications. This thorough process ensures that the project aligns with local regulations and community interests, while preserving the historic integrity of the Callier factory site.
The chocolate-themed park represents a fusion of heritage preservation and modern tourism, leveraging Switzerland's renowned chocolate-making tradition to create a unique destination for visitors from around the globe.
