Hammamet: Tunisia's Budget-Friendly 'St Tropez' Alternative for British Travellers
St Tropez epitomises old-school glamour with its luxurious beachfront restaurants and sun-drenched climate, but this prestige comes with a hefty price tag that often leaves British holidaymakers searching for more affordable options. For those seeking the French Riviera style without the eye-watering costs, a stunning North African alternative has emerged, offering a week in the sun for just £516 per person.
The Cost Comparison: St Tropez vs. Hammamet
Hammamet in Tunisia, frequently dubbed the Tunisian St Tropez, has become a budget-friendly alternative to the celebrity-packed coastline of southern France. With average St Tropez stays reaching approximately £1,500 per person, travellers can save around 65 per cent by heading further south to this Mediterranean gem.
While flight and hotel packages to St Tropez in May typically range between £400 and £600 per person, it is the daily expenses that significantly tip the financial scales. In St Tropez, mid-range dinners often cost £50 to £80 per person, local beers are priced between £4.50 and £7, and a standard glass of rosé can hit £20. Even sunbathing accumulates substantial costs, with many beach clubs charging £25 to £40 per lounger, escalating to as much as £130 in peak-season hotspots.
All-Inclusive Luxury at a Fraction of the Price
According to experts at package holiday specialists First Choice, many of these additional costs simply do not exist in Hammamet. Holidaymakers booking with First Choice can secure seven nights all-inclusive at the four-star Sentido Marillia Resort & Spa for £516 per person, which includes food, drinks, and beach access. This equates to roughly £73 per day, compared to the £200 or more daily expenditure that travellers typically face on the French Riviera.
Kevin Nelson, managing director for First Choice, commented: 'Brits are tired of saving destinations for 'someday'. They want experiences that feel bucket-list-worthy but actually fit into their budgets and availability. Hammamet is a great example of a budget-friendly luxury swap, offering all the French-Riviera perks without the French-Riviera price tag.'
Exploring Hammamet's Attractions and Culture
Hammamet boasts plenty to write home about, blending beach-club culture with historical richness. The Yasmine district stands out as one of the most popular areas, featuring a palm-lined promenade, waterfront cafés, and Tunisia's largest marina, which houses impressive superyachts. Visitors can enjoy a wide stretch of beach offering various water sports, alongside the family-friendly Carthage Land theme park with its water rides and zoo.
Much like its French counterpart, the region has long been associated with artists and actors, today presenting a unique mix of modern beach-club vibes, ancient ruins, and calm turquoise bays. For just £516 per week, travellers can jet off to this paradise to explore vibrant markets, pristine beaches, and authentic Tunisian cuisine.
Safety Considerations and Broader Travel Options
This development follows Tunisia being deemed a safe Easter break alternative amid ongoing conflicts in the Middle East. Outside of Hammamet, the capital city Tunis offers a vibrant and fascinating experience with a medina that presents far less hassle than its Moroccan equivalents. Here, visitors can soak up the sun on a rooftop terrace with coffee and browse spices and scents in the labyrinthine souks.
Currently, travel to most of Tunisia is considered safe according to the Foreign, Commonwealth & Development Office (FCDO). However, the FCDO advises against all travel to specific regions, including Western Tunisia near the Tunisia-Algeria border and Southern Tunisia near the Tunisia-Libya border. Travellers are encouraged to check the latest guidance before planning their trip.
