Viewers of I'm A Celebrity... Get Me Out Of Here! have levelled serious accusations at Jack Osbourne, claiming he deliberately provoked his campmates during Friday night's episode in a tactic described as 'rage-baiting'. This comes as his ongoing tension with model and broadcaster Kelly Brook intensifies, a feud that has now spilled over beyond the jungle walls.
Camp Tensions Reach Boiling Point
The conflict between Jack Osbourne and Kelly Brook escalated further during Friday's episode. The flashpoint occurred after Jack stepped in to help Kelly slice an eel, a task that had previously left her gagging in disgust. While Brook accepted his assistance, she later complained in the Bush Telegraph that he had 'elbowed' her aside, describing his behaviour as caveman-like.
This prompted Jack's sister, Kelly Osbourne, to launch a fierce defence of her brother on Instagram, accusing Brook of being a 'bully' and criticising her 'performative' gagging. Brook's family swiftly hit back, with her stepfather dismissing the bullying accusations as 'a load of rubbish'.
Viewers Divided Over Jack's Behaviour
During the 'Dreaded Dunnies' trial, where Jack, Shona McGarty, Alex Scott, and Martin Kemp earned 12 stars for the camp, fans noticed Jack's dominant behaviour. Many took to social media platform X to voice their opinions, with one user stating, 'Lol Jack Osbourne is a proper control freak isn’t he? Dude just needs to be the one in charge of everything lol'.
Another directly accused him of 'rage-baiting the whole camp' to secure more airtime. However, not all feedback was negative. When the trial group returned to camp, they performed an elaborate acting stunt, with Martin Kemp feigning tears and Jack pretending to be furious before revealing their success.
This display of humour won Jack significant praise, with comments flooding in such as, 'I really love seeing Jack Osbourne coming out of himself. It’s actually so heartwarming' and 'Jack Osbourne and Martin Kemp better be extremely high-paid actors after the jungle, that was proper class'.
New Arrivals Shake Up Camp Dynamics
The camp dynamics received another jolt with the arrival of latecomers Vogue Williams and Tom Read Wilson. Staying in the luxurious 'Leader's Lodge', the pair were tasked with assigning chores. They appointed Kelly Brook and Martin Kemp as chefs, while Jack Osbourne and Shona McGarty were given dunny duty.
Jack had previously expressed resistance to the new leaders, confiding to campmates, 'I feel resistance to Vogue and Tom, I’m just kinda like, "Hey you don’t get to walk in halfway through the movie and decide to turn it off or change it."'
This kitchen reshuffle addressed Kelly's earlier complaints about feeling displaced by Jack, to which she had said, 'I'm not gonna lie, last night I just felt, I just felt a bit lost. I just want to be so useful'. The disagreement even sparked fears among some viewers that the rising stress might lead Jack to quit the jungle.
I'm A Celebrity... Get Me Out Of Here! continues tonight at 9pm on ITV1 and ITVX.
