Barron Trump, the 20-year-old son of former President Donald Trump and former First Lady Melania Trump, has become the latest high-profile figure to venture into the beverage industry. The brand's inaugural product is scheduled for launch next month, marking a significant step in his entrepreneurial journey.
Business Registration and Company Details
According to state business records in Florida reviewed by the Daily Mail, Barron Trump is listed as one of five directors for SOLLOS Yerba Mate. The company is registered in both Florida and Delaware, as reported by The Palm Beach Post. Based in Palm Beach, SOLLOS recently announced on LinkedIn that its canned Yerba Mate drinks will debut in May 2026, available in both pineapple and coconut flavors.
Understanding Yerba Mate
Yerba Mate is a traditional caffeinated tea originating from South America, crafted from the yerba mate plant. In recent years, its popularity has surged in the United States, with brands like Guayaki becoming staples in major retail outlets such as Whole Foods and CVS.
Product Packaging and Branding
The brand teased its packaging in a LinkedIn post, showcasing a 12-pack floating on a surfboard in the ocean. The cans feature distinctive yellow and baby blue stripes, adorned with the brand's orange sunburst logo on the front. This visually appealing design aims to capture consumer attention in a competitive market.
Founders and Educational Background
The two founders of SOLLOS are Spencer Bernstein and Stephen Hall, both of whom attended Oxbridge Academy in Florida, the same high school as Barron Trump. Currently, the company's website is under password protection, where interested consumers can sign up for a newsletter to receive updates.
Barron's Entrepreneurial Ambitions
Many have expressed surprise at Barron's foray into the food and beverage sector, given his previous interest in real estate. As a sophomore at New York University's Stern School of Business, this move signals a diversification of his career aspirations. Sources reveal that the 20-year-old is keen to "make his mark" and establish himself independently.
An insider told People in March: "Barron has inherited his father's interest in making money and a name for himself, and is well on the way to becoming an entrepreneur. He is smart, focused, and resourceful. He is always looking for areas that interest him and is quite ambitious for such a young age."
Real Estate Interests and Family Dynamics
Despite this beverage venture, Barron has set his sights on property development, with a source close to him noting, "Barron is interested in developing real estate in areas where he sees growth, especially keeping up with trends of younger buyers." This ambition is likely to impress his father, though a political source highlighted a key difference: "Barron is a carbon copy of his father, yet he is blessed without the elder's brashness. He is more like his mother with a European aloof and quiet sophistication."
Personal Life and Public Perception
Barron, who is 12 years younger than his closest half-sibling, Tiffany Trump, is described as different from the other Trump children. One source shared, "He is different from the other Trump children in the sense that he is sort of a loner. Growing up in the public eye and not necessarily feeling comfortable in it has made him stronger within himself, and at the same time, is driving his ambition. It's an interesting combination."
Born and raised in New York City, Barron attended school there until 2017, when his father assumed office. At that time, he became the first boy to live in the White House in over 50 years since John F. Kennedy Jr.
Melania Trump's Documentary Insights
In Melania Trump's new documentary, which premiered in theaters in January and is now streaming on Amazon, she expressed deep affection for her only son. In one scene, she and Donald Trump discuss Barron, with the former president mentioning they have "cute conversations." Melania stated, "I love him," adding that her son possesses an "incredible mind."
During the film, she emphasized Barron's confidence and her desire for him to live his own life and carve his own path. The documentary features the song "It's a Man's World" by James Brown, accompanied by footage of Barron at the inauguration parade. Notably, Melania does not mention her four stepchildren—Don Jr., Ivanka, Eric, or Tiffany—throughout the 90-minute film.
This beverage venture represents a pivotal moment in Barron Trump's evolving career, blending family legacy with personal ambition in the dynamic world of entrepreneurship.
