New Study Highlights Widespread Screen Exposure Among Infants
A recent study has uncovered that nearly three-quarters of nine-month-old babies are exposed to screens on a daily basis, leading to urgent calls for the government to issue updated guidance on digital device usage for children under five years old. The research, conducted by the Education Policy Institute, provides a detailed analysis of screen time habits in early childhood.
Key Findings on Infant Screen Time
The investigation revealed that 72 per cent of infants at nine months of age engage in daily screen time. This figure increases to 80 per cent for only children, indicating a potential correlation between family structure and digital exposure. On average, these young children spend approximately 41 minutes per day in front of screens.
A small minority, specifically two per cent, were found to exceed three hours of daily screen time. This group was considerably less likely to participate in essential developmental activities such as outdoor trips, reading, or singing, raising concerns about the impact of excessive screen use on early learning and social interaction.
Shifting the Focus from Quantity to Quality
Dr Tammy Campbell from the Education Policy Institute emphasised that the conversation around screen time should evolve. Instead of focusing solely on how much time children spend on screens, attention should shift to what content they are engaging with and why it is being used. She advocates for the development of guidance that assists families in utilising digital tools to enhance, rather than hinder, child development.
This approach aims to promote a balanced use of technology, ensuring that screen time can be educational and supportive when managed appropriately. The call for updated guidelines reflects a growing recognition of the pervasive role of digital devices in modern family life and the need for evidence-based strategies to optimise their benefits.



